Social Learning-based O2o Model for Innovative Information Diffusion
نویسنده
چکیده
Original scientific paper According to cognitive theory of social learning and information fusion between online and offline of consumer network, this paper constructs two-stage social learning (TSSL) model and online to offline or offline to online (O2O) learning model to explore the diffusion law under the condition of multilevel cascade network. Innovative information diffusion model based on social learning makes up defects of traditional innovation diffusion model with time and emerges simulation method of social network. Empirical research shows that information diffusion which is based on the consumer network fits sample data better. Social learning effect plays a key role in the book publish diffusion. Research results show that it is beneficial to explore essence of the innovative product information diffusion and design targeted strategies in electronic commerce market.
منابع مشابه
Operation Models in O2O Supply Chain When Existing Competitive Service Level
O2O (Online to Offline) business model, a kind of new business model between online and offline channel, is put forward by some innovative enterprises. Supply chain decision under O2O business model completely changes price competition in traditional dualchannel supply chains. Operation strategies in O2O supply chains such as price discrimination and service free-riding have become important is...
متن کاملSpatial Factors in Social and Asocial Learning
Asocial learning is a mechanism by which innovations develop, and social learning is a mechanism by which innovations spread. Penetration of an innovative behavior through a population is measured by the proportion of the population that possesses the innovation. Via agent-based modeling, we examine innovation diffusion with agents learning and interacting in space. Simulations show that innova...
متن کاملA Model for Innovative claimate in Islamic Azad University Based on Organizational Learning, Organizational Justice and Ethical Leadership
The purpose of this study was to present a model for innovative climate in Islamic Azad University Based on Organizational Learning, Organizational Justice and Ethical Leadership. The research method is descriptive-survey with emphasis on structural equation modeling and the statistical population of the research is comprised of qualitative department, university experts (n = 20) and quantitati...
متن کاملHidden semi-Markov model-based reputation management system for online to offline (O2O) e-commerce markets
a r t i c l e i n f o The rapid development of information technology enables an increasing number of consumers to search and book products/services online first and then to consume them in brick-and-mortar stores. This new e-commerce model is called online to offline (O2O) e-commerce and has received significant managerial and academic attention. Compared with many extant e-commerce models (i....
متن کاملA Model for Innovative claimate in Islamic Azad University Based on Organizational Learning, Organizational Justice and Ethical Leadership
The purpose of this study was to present a model for innovative climate in Islamic Azad University Based on Organizational Learning, Organizational Justice and Ethical Leadership. The research method is descriptive-survey with emphasis on structural equation modeling and the statistical population of the research is comprised of qualitative department, university experts (n = 20) and quantitati...
متن کامل